When identity marketing backfires Consumer agency in identity expression.

When identity marketing backfires Consumer agency in identity expression.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
मुख्य लेखक: Bhatacharjee, Amit
स्वरूप: लेख
भाषा:English
विषय:
Brand preferences.
Market positioning.
Brand identification.
Consumer behavior.