The "visual preference heuristic" The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload.
| Wydane w: | Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5 (2014). |
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| 1. autor: | |
| Format: | Artykuł |
| Język: | English |
| Hasła przedmiotowe: |