The "visual preference heuristic" The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload.
| में प्रकाशित: | Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5 (2014). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |