The "visual preference heuristic" The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload.
| Julkaisussa: | Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5 (2014). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |