Strengthening the influence of advertised reference prices through information priming.

Strengthening the influence of advertised reference prices through information priming.

Bibliographic Details
Published in:Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5 (2014).
Main Author: Kan, Christina
Format: Article
Language:English
Subjects:
Sales promotions.
Market research.
Consumer behavior.
Price increases.
Information processing.