The extended transportation - imagery model a meta-analysis of the antecedents and consequences of consumers' narrative transportation.
| Yayımlandı: | Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |