The extended transportation - imagery model a meta-analysis of the antecedents and consequences of consumers' narrative transportation.
| में प्रकाशित: | Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014). |
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| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |