How price promotions influence post purchase consumption experience over time.

Detaylı Bibliyografya
Yayımlandı:	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Yazar:	Lee, Leonard
Materyal Türü:	Makale
Dil:	English
Konular:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.