How price promotions influence post purchase consumption experience over time.

Bibliografische gegevens
Gepubliceerd in:	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Hoofdauteur:	Lee, Leonard
Formaat:	Artikel
Taal:	English
Onderwerpen:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.