How price promotions influence post purchase consumption experience over time.

Sonraí bibleagrafaíochta
Foilsithe in:	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Príomhchruthaitheoir:	Lee, Leonard
Formáid:	Alt
Teanga:	English
Ábhair:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.