How price promotions influence post purchase consumption experience over time.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Prif Awdur:	Lee, Leonard
Fformat:	Erthygl
Iaith:	English
Pynciau:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.