Putting sales at the center of strategy.

Putting sales at the center of strategy.

Detalhes bibliográficos
Publicado no:Harvard Business Review V. 92, 11 (2014).
Autor principal: Cespedes, Frank
Formato: Artigo
Idioma:English
Assuntos:
Sales management.
Salespeople.
Strategic management.
Organization theory.
Customer relations.