Putting sales at the center of strategy.

Putting sales at the center of strategy.

Xehetasun bibliografikoak
Argitaratua izan da:Harvard Business Review V. 92, 11 (2014).
Egile nagusia: Cespedes, Frank
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Sales management.
Salespeople.
Strategic management.
Organization theory.
Customer relations.