The Sage handbook of social marketing

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

Szczegółowa specyfikacja

Opis bibliograficzny

Kolejni autorzy:	Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Format:	Electronic Resource
Język:	English
Wydane:	Los Angeles Sage 2011.
Hasła przedmiotowe:	Social marketing > Handbooks, manuals, etc. Behavior modification. Electronic books.
Dostęp online:	Available for University of the Philippines System via SAGE Knowledge. Click here to access