The Sage handbook of social marketing

The Sage handbook of social marketing

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"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

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Bibliographic Details
Other Authors: Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Format: Electronic Resource
Language:English
Published: Los Angeles Sage 2011.
Subjects:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Electronic books.
Online Access:Available for University of the Philippines System via SAGE Knowledge. Click here to access