The Sage handbook of social marketing

The Sage handbook of social marketing

Veure totes les versions (4)

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

Descripció completa

Dades bibliogràfiques
Altres autors: Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Format: Electronic Resource
Idioma:English
Publicat: Los Angeles Sage 2011.
Matèries:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Electronic books.
Accés en línia:Available for University of the Philippines System via SAGE Knowledge. Click here to access