The Sage handbook of social marketing

The Sage handbook of social marketing

Tüm sürümleri göster (4)

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

Ful tanımlama

Detaylı Bibliyografya
Diğer Yazarlar: Hastings, Gerard, Angus, Kathryn, Bryant, Carol A.
Materyal Türü: Electronic Resource
Dil:English
Baskı/Yayın Bilgisi: Los Angeles Sage 2011.
Konular:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Electronic books.
Online Erişim:Available for University of the Philippines System via SAGE Knowledge. Click here to access