Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Dettagli Bibliografici
Autori principali: Webster, James G. (Autore), Phalen, Patricia F. (Autore), Lichty, Lawrence Wilson (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York Routledge 2014.
Edizione:Fourth edition.
Soggetti:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.