Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Bibliografski detalji
Glavni autori: Webster, James G. (Autor), Phalen, Patricia F. (Autor), Lichty, Lawrence Wilson (Autor)
Format: Knjiga
Jezik:English
Izdano: New York Routledge 2014.
Izdanje:Fourth edition.
Teme:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.