Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Detalles Bibliográficos
Autores principales: Webster, James G. (Autor), Phalen, Patricia F. (Autor), Lichty, Lawrence Wilson (Autor)
Formato: Libro
Lenguaje:English
Publicado: New York Routledge 2014.
Edición:Fourth edition.
Materias:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.