Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Bibliografiske detaljer
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
Format: Bog
Sprog:English
Udgivet: New York Routledge 2014.
Udgivelse:Fourth edition.
Fag:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.