Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Manylion Llyfryddiaeth
Prif Awduron: Webster, James G. (Awdur), Phalen, Patricia F. (Awdur), Lichty, Lawrence Wilson (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York Routledge 2014.
Rhifyn:Fourth edition.
Pynciau:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.