Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Podrobná bibliografie
Hlavní autoři: Webster, James G. (Autor), Phalen, Patricia F. (Autor), Lichty, Lawrence Wilson (Autor)
Médium: Kniha
Jazyk:English
Vydáno: New York Routledge 2014.
Vydání:Fourth edition.
Témata:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.