Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Dades bibliogràfiques
Autors principals: Webster, James G. (Autor), Phalen, Patricia F. (Autor), Lichty, Lawrence Wilson (Autor)
Format: Llibre
Idioma:English
Publicat: New York Routledge 2014.
Edició:Fourth edition.
Matèries:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.