Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Bibliographische Detailangaben
Hauptverfasser: Webster, James G. (VerfasserIn), Phalen, Patricia F. (VerfasserIn), Lichty, Lawrence Wilson (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York Routledge 2014.
Ausgabe:Fourth edition.
Schlagworte:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.