Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

מידע ביבליוגרפי
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
פורמט: ספר
שפה:English
יצא לאור: New York Routledge 2014.
מהדורה:Fourth edition.
נושאים:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.