Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Detalhes bibliográficos
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
Formato: Livro
Idioma:English
Publicado em: New York Routledge 2014.
Edição:Fourth edition.
Assuntos:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.