Advertising, promotion, and other aspects of integrated marketing communications

Detalles Bibliográficos
Main Authors:	Shimp, Terence A. (Author), Andrews, J. Craig (Author)
Formato:	Libro
Idioma:	English
Publicado:	Australia South-Western Cengage Learning [2013].
Edición:	Ninth edition.
Subjects:	Marketing. Advertising. Marketing > Management. Communication in management.