Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Bibliographic Details
Main Authors: Shimp, Terence A. (Author), Andrews, J. Craig (Author)
Resource Type: Book
Language:English
Published: Australia South-Western Cengage Learning [2013].
Edition:Ninth edition.
Subjects:
Marketing.
Advertising.
Marketing > Management.
Communication in management.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-25334 HF 5415 S45 2013 Regular Circulation On-Shelf