Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

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Podrobná bibliografie
Hlavní autoři: Shimp, Terence A. (Autor), Andrews, J. Craig (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Australia South-Western Cengage Learning [2013].
Vydání:Ninth edition.
Témata:
Marketing.
Advertising.
Marketing > Management.
Communication in management.