Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

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Dettagli Bibliografici
Autori principali: Shimp, Terence A. (Autore), Andrews, J. Craig (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Australia South-Western Cengage Learning [2013].
Edizione:Ninth edition.
Soggetti:
Marketing.
Advertising.
Marketing > Management.
Communication in management.