Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

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Détails bibliographiques
Auteurs principaux: Shimp, Terence A. (Auteur), Andrews, J. Craig (Auteur)
Format: Livre
Langue:English
Publié: Australia South-Western Cengage Learning [2013].
Édition:Ninth edition.
Sujets:
Marketing.
Advertising.
Marketing > Management.
Communication in management.