Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

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书目详细资料
Main Authors: Shimp, Terence A. (Author), Andrews, J. Craig (Author)
格式: 图书
语言:English
出版: Australia South-Western Cengage Learning [2013].
版:Ninth edition.
主题:
Marketing.
Advertising.
Marketing > Management.
Communication in management.