Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Show all versions (2)
מידע ביבליוגרפי
Main Authors: Shimp, Terence A. (Author), Andrews, J. Craig (Author)
פורמט: ספר
שפה:English
יצא לאור: Australia South-Western Cengage Learning [2013].
מהדורה:Ninth edition.
נושאים:
Marketing.
Advertising.
Marketing > Management.
Communication in management.