Advertising, promotion, and other aspects of integrated marketing communications

Bibliografiske detaljer
Main Authors:	Shimp, Terence A. (Author), Andrews, J. Craig (Author)
Format:	Bog
Sprog:	English
Udgivet:	Australia South-Western Cengage Learning [2013].
Udgivelse:	Ninth edition.
Fag:	Marketing. Advertising. Marketing > Management. Communication in management.