Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

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Dades bibliogràfiques
Autors principals: Shimp, Terence A. (Autor), Andrews, J. Craig (Autor)
Format: Llibre
Idioma:English
Publicat: Australia South-Western Cengage Learning [2013].
Edició:Ninth edition.
Matèries:
Marketing.
Advertising.
Marketing > Management.
Communication in management.