Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (Ninth edition.). South-Western Cengage Learning.
Chicago-Zitierstil (17. Ausg.)Shimp, Terence A., und J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Ninth edition. Australia: South-Western Cengage Learning, 2013.
MLA-Zitierstil (9. Ausg.)Shimp, Terence A., und J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Ninth edition. South-Western Cengage Learning, 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.