Citazione Stile APA (7a Edizione)

Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (Ninth edition.). South-Western Cengage Learning.

Citazione stile Chigago Style (17a edizione)

Shimp, Terence A., e J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Ninth edition. Australia: South-Western Cengage Learning, 2013.

Citatione MLA (9a ed.)

Shimp, Terence A., e J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Ninth edition. South-Western Cengage Learning, 2013.