Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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书目详细资料
主要作者: Mooij, Marieke K. de 1943- (Author)
格式: 图书
语言:English
出版: Los Angeles SAGE Publications, Inc. [2014]
版:Fourth Edition.
主题:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.