Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Bibliografski detalji
Glavni autor: Mooij, Marieke K. de 1943- (Autor)
Format: Knjiga
Jezik:English
Izdano: Los Angeles SAGE Publications, Inc. [2014]
Izdanje:Fourth Edition.
Teme:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.