Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
मुख्य लेखक: Mooij, Marieke K. de 1943- (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Los Angeles SAGE Publications, Inc. [2014]
संस्करण:Fourth Edition.
विषय:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.