Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Detalles Bibliográficos
Autor principal: Mooij, Marieke K. de 1943- (Autor)
Formato: Libro
Lenguaje:English
Publicado: Los Angeles SAGE Publications, Inc. [2014]
Edición:Fourth Edition.
Materias:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.