Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Manylion Llyfryddiaeth
Prif Awdur: Mooij, Marieke K. de 1943- (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Los Angeles SAGE Publications, Inc. [2014]
Rhifyn:Fourth Edition.
Pynciau:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.