Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Dades bibliogràfiques
Autor principal: Mooij, Marieke K. de 1943- (Autor)
Format: Llibre
Idioma:English
Publicat: Los Angeles SAGE Publications, Inc. [2014]
Edició:Fourth Edition.
Matèries:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.