Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

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Detaylı Bibliyografya

Asıl Yazarlar:	Ormrod, Robert (Yazar), Henneberg, Stephan C. M. (Yazar), O'Shaughnessy, Nicholas J. 1954- (Yazar)
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Los Angeles, California SAGE 2013.
Seri Bilgileri:	SAGE advanced marketing series
Konular:	Campaign management. Marketing.