Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

Полное описание

Библиографические подробности

Главные авторы:	Ormrod, Robert (Автор), Henneberg, Stephan C. M. (Автор), O'Shaughnessy, Nicholas J. 1954- (Автор)
Формат:	‌
Язык:	English
Опубликовано:	Los Angeles, California SAGE 2013.
Серии:	SAGE advanced marketing series
Предметы:	Campaign management. Marketing.