Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

詳細記述

書誌詳細

主要な著者:	Ormrod, Robert (著者), Henneberg, Stephan C. M. (著者), O'Shaughnessy, Nicholas J. 1954- (著者)
フォーマット:	図書
言語:	English
出版事項:	Los Angeles, California SAGE 2013.
シリーズ:	SAGE advanced marketing series
主題:	Campaign management. Marketing.