Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

תיאור מלא

מידע ביבליוגרפי

Main Authors:	Ormrod, Robert (Author), Henneberg, Stephan C. M. (Author), O'Shaughnessy, Nicholas J. 1954- (Author)
פורמט:	ספר
שפה:	English
יצא לאור:	Los Angeles, California SAGE 2013.
סדרה:	SAGE advanced marketing series
נושאים:	Campaign management. Marketing.