Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

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Bibliografiske detaljer

Main Authors:	Ormrod, Robert (Author), Henneberg, Stephan C. M. (Author), O'Shaughnessy, Nicholas J. 1954- (Author)
Format:	Bog
Sprog:	English
Udgivet:	Los Angeles, California SAGE 2013.
Serier:	SAGE advanced marketing series
Fag:	Campaign management. Marketing.