Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Promotional cultures the rise and spread of advertising, public relations, marketing and branding

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

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Manylion Llyfryddiaeth
Prif Awdur: Davis, Aeron (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Cambridge Polity 2013.
Pynciau:
Communication and culture.
Communication and culture > Case studies.
Mass media and culture.
Advertising > Social aspects.
Public relations.
Marketing > Social aspects.