Promotional cultures the rise and spread of advertising, public relations, marketing and branding
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...
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| Format: | Książka |
| Język: | English |
| Wydane: |
Cambridge
Polity
2013.
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| Hasła przedmiotowe: |