Promotional cultures the rise and spread of advertising, public relations, marketing and branding

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Davis, Aeron (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Cambridge Polity 2013.
Schlagworte: