Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Taispeáin gach leagan (2)

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Davis, Aeron (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Cambridge Polity 2013.
Ábhair:
Communication and culture.
Communication and culture > Case studies.
Mass media and culture.
Advertising > Social aspects.
Public relations.
Marketing > Social aspects.