Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Promotional cultures the rise and spread of advertising, public relations, marketing and branding

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

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書目詳細資料
主要作者: Davis, Aeron (Author)
格式: 圖書
語言:English
出版: Cambridge Polity 2013.
主題:
Communication and culture.
Communication and culture > Case studies.
Mass media and culture.
Advertising > Social aspects.
Public relations.
Marketing > Social aspects.