Promotional cultures the rise and spread of advertising, public relations, marketing and branding

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

詳細記述

書誌詳細
第一著者: Davis, Aeron (著者)
フォーマット: 図書
言語:英語
出版事項: Cambridge Polity 2013.
主題: