Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Promotional cultures the rise and spread of advertising, public relations, marketing and branding

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promoti...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Davis, Aeron (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Cambridge Polity 2013.
Aiheet:
Communication and culture.
Communication and culture > Case studies.
Mass media and culture.
Advertising > Social aspects.
Public relations.
Marketing > Social aspects.