Post, K. (2012). Brand turnaround: How brands gone bad returned to glory and the seven game changers that made the difference. McGraw-Hill.
Citação do estilo Chicago (17ª ed.)Post, Karen. Brand Turnaround: How Brands Gone Bad Returned to Glory and the Seven Game Changers That Made the Difference. New York: McGraw-Hill, 2012.
Citação MLA (9ª ed.)Post, Karen. Brand Turnaround: How Brands Gone Bad Returned to Glory and the Seven Game Changers That Made the Difference. McGraw-Hill, 2012.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.