Public communication campaigns

Public communication campaigns

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Manylion Llyfryddiaeth
Awduron Eraill: Rice, Ronald E. (Golygydd), Atkin, Charles K. (Golygydd)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Thousand Oaks, Calif. SAGE [2013].
Rhifyn:Fourth edition.
Pynciau:
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.