The social media MBA your competitive edge in social media strategy development & delivery

The social media MBA your competitive edge in social media strategy development & delivery

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Detalles Bibliográficos
Autores principales: Holloman, Christer (Autor), Adeyeri, Eb (Autor), Bergelin, Johan (Autor), Carroll, Ged (Autor), Hoang, Tim (Autor)
Otros Autores: Hobson, Neville (atuhor.)
Formato: Libro
Lenguaje:English
Publicado: Chichester, West Sussex, Eng. Wiley 2012.
Materias:
Information technology > Management.
Social media.
Customer relations.
Internet marketing.
Branding (Marketing)
Acceso en línea:Table of contents only